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	<title>Ziphosting Blog</title>
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	<description>Less is more</description>
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		<title>How soft skills training will improve your online success</title>
		<link>http://www.ziphosting.com.au/blog/uncategorized/how-soft-skills-training-will-improve-your-online-success/</link>
		<comments>http://www.ziphosting.com.au/blog/uncategorized/how-soft-skills-training-will-improve-your-online-success/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 03:34:37 +0000</pubDate>
		<dc:creator>Karen Lim-Sam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=154</guid>
		<description><![CDATA[If you are using the internet as a marketing tool for your business your online success will be dependent upon the image you portray and your ability to sell yourself as a trusted authority in your field. The internet is &#8230; <a href="http://www.ziphosting.com.au/blog/uncategorized/how-soft-skills-training-will-improve-your-online-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Does Online Advertising Work?</title>
		<link>http://www.ziphosting.com.au/blog/social-media/does-online-advertising-work/</link>
		<comments>http://www.ziphosting.com.au/blog/social-media/does-online-advertising-work/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 00:26:40 +0000</pubDate>
		<dc:creator>Clancy Clarke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertisting]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=150</guid>
		<description><![CDATA[A common question now being asked by small to medium sized businesses with an online presence is ‘does online advertising work’? In the world before internet the same question was asked of print and television media. Was it worth spending &#8230; <a href="http://www.ziphosting.com.au/blog/social-media/does-online-advertising-work/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social E-commerce: Is this where we’re all heading?</title>
		<link>http://www.ziphosting.com.au/blog/social-media/social-e-commerce-is-this-where-were-all-heading/</link>
		<comments>http://www.ziphosting.com.au/blog/social-media/social-e-commerce-is-this-where-were-all-heading/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 22:31:49 +0000</pubDate>
		<dc:creator>Karen Lim-Sam</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[e-Commerce]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=133</guid>
		<description><![CDATA[Ecommerce and Facebook are now synonymous causing many to question whether shopping within social sites is the future. For some time, social media sites have been the online leaders for referrals to products and services – and now we’re beginning &#8230; <a href="http://www.ziphosting.com.au/blog/social-media/social-e-commerce-is-this-where-were-all-heading/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social E-commerce: A new way of life?</title>
		<link>http://www.ziphosting.com.au/blog/social-media/social-e-commerce-a-new-way-of-life/</link>
		<comments>http://www.ziphosting.com.au/blog/social-media/social-e-commerce-a-new-way-of-life/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 00:36:53 +0000</pubDate>
		<dc:creator>Verity Meagher</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[e-Commerce]]></category>
		<category><![CDATA[Ebay]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=122</guid>
		<description><![CDATA[When we stop and think about the evolution of shopping over the past few years, you can’t help but wonder what’s next? We’ve seen Amazon and eBay dramatically change the face of purchasing online along with the smartphone and apps &#8230; <a href="http://www.ziphosting.com.au/blog/social-media/social-e-commerce-a-new-way-of-life/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Geo-targeting and how it can transform your business</title>
		<link>http://www.ziphosting.com.au/blog/seo/geo-targeting-and-how-it-can-transform-your-business/</link>
		<comments>http://www.ziphosting.com.au/blog/seo/geo-targeting-and-how-it-can-transform-your-business/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 05:05:23 +0000</pubDate>
		<dc:creator>Karen Lim-Sam</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Geo-targeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=116</guid>
		<description><![CDATA[Have you discovered the marketing magic of Geo-targeting yet? You’re probably familiar with segmenting your database and being able to target certain groups with key marketing messages. With Geo-targeting you now have the ability to focus your online e-marketing or &#8230; <a href="http://www.ziphosting.com.au/blog/seo/geo-targeting-and-how-it-can-transform-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why your website needs to be shareable</title>
		<link>http://www.ziphosting.com.au/blog/social-media/why-your-website-needs-to-be-shareable/</link>
		<comments>http://www.ziphosting.com.au/blog/social-media/why-your-website-needs-to-be-shareable/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 01:36:10 +0000</pubDate>
		<dc:creator>Karen Lim-Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Twiiter]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=112</guid>
		<description><![CDATA[The introduction of social media has seen a massive shift in how consumers behave online. It is now common practice to share information, links and refer networks to businesses and people they have had good experiences with. Essentially social media &#8230; <a href="http://www.ziphosting.com.au/blog/social-media/why-your-website-needs-to-be-shareable/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How QR codes can improve your business&#8217; marketing strategy</title>
		<link>http://www.ziphosting.com.au/blog/social-media/how-qr-codes-can-improve-your-business-marketing-strategy/</link>
		<comments>http://www.ziphosting.com.au/blog/social-media/how-qr-codes-can-improve-your-business-marketing-strategy/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 23:27:09 +0000</pubDate>
		<dc:creator>Karen Lim-Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Smartphone]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=107</guid>
		<description><![CDATA[You may have noticed that QR (Quick Response) codes are becoming more widespread in marketing. There’s a very good reason for this – they meet the consumer’s need for immediate access to whatever they’re interested in. QR codes are square &#8230; <a href="http://www.ziphosting.com.au/blog/social-media/how-qr-codes-can-improve-your-business-marketing-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ziphosting.com.au/blog/social-media/how-qr-codes-can-improve-your-business-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Why Mobile Search should influence your website navigation and design</title>
		<link>http://www.ziphosting.com.au/blog/news/why-mobile-search-should-influence-your-website-navigation-and-design/</link>
		<comments>http://www.ziphosting.com.au/blog/news/why-mobile-search-should-influence-your-website-navigation-and-design/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 22:35:59 +0000</pubDate>
		<dc:creator>Karen Lim-Sam</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Mobile Search]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=101</guid>
		<description><![CDATA[According to Google, if current trends continue, over 50% of Australians are expected to have a Smartphone by the end of 2011*. Recent research shows that mobile devices have higher click through rates than desktop devices. Consumers are reacting faster &#8230; <a href="http://www.ziphosting.com.au/blog/news/why-mobile-search-should-influence-your-website-navigation-and-design/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.ziphosting.com.au/blog/news/why-mobile-search-should-influence-your-website-navigation-and-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The power of Google+  Three ways it can help your business</title>
		<link>http://www.ziphosting.com.au/blog/social-media/the-power-of-google-three-ways-it-can-help-your-business/</link>
		<comments>http://www.ziphosting.com.au/blog/social-media/the-power-of-google-three-ways-it-can-help-your-business/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 02:30:55 +0000</pubDate>
		<dc:creator>Clancy Clarke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=94</guid>
		<description><![CDATA[The latest social network to enter the market is Google+, a social networking platform that is set to rival Facebook. Google has invested a lot of time and money into making its latest venture successful. After all, it’s a big &#8230; <a href="http://www.ziphosting.com.au/blog/social-media/the-power-of-google-three-ways-it-can-help-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Robots Meta Tag chaos</title>
		<link>http://www.ziphosting.com.au/blog/website-design/robots-meta-tag/</link>
		<comments>http://www.ziphosting.com.au/blog/website-design/robots-meta-tag/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 01:59:01 +0000</pubDate>
		<dc:creator>Clancy Clarke</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Meta Tags]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Robots]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.ziphosting.com.au/blog/?p=74</guid>
		<description><![CDATA[I have to admit, when I first started working in SEO this type of Meta tag was about as clear as a brick wall. It took me some time to sit down, sift through the information and nut out exactly &#8230; <a href="http://www.ziphosting.com.au/blog/website-design/robots-meta-tag/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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