Ziphosting Blog
How soft skills training will improve your online success
If you are using the internet as a marketing tool for your business your online success will be dependent upon the image you portray and your ability to sell yourself as a trusted authority in your field. The internet is … Continue reading
Does Online Advertising Work?
A common question now being asked by small to medium sized businesses with an online presence is ‘does online advertising work’? In the world before internet the same question was asked of print and television media. Was it worth spending … Continue reading
Social E-commerce: Is this where we’re all heading?
Ecommerce and Facebook are now synonymous causing many to question whether shopping within social sites is the future. For some time, social media sites have been the online leaders for referrals to products and services – and now we’re beginning … Continue reading
Social E-commerce: A new way of life?
When we stop and think about the evolution of shopping over the past few years, you can’t help but wonder what’s next? We’ve seen Amazon and eBay dramatically change the face of purchasing online along with the smartphone and apps … Continue reading
Geo-targeting and how it can transform your business
Have you discovered the marketing magic of Geo-targeting yet? You’re probably familiar with segmenting your database and being able to target certain groups with key marketing messages. With Geo-targeting you now have the ability to focus your online e-marketing or … Continue reading
Why your website needs to be shareable
The introduction of social media has seen a massive shift in how consumers behave online. It is now common practice to share information, links and refer networks to businesses and people they have had good experiences with. Essentially social media … Continue reading
How QR codes can improve your business’ marketing strategy
You may have noticed that QR (Quick Response) codes are becoming more widespread in marketing. There’s a very good reason for this – they meet the consumer’s need for immediate access to whatever they’re interested in. QR codes are square … Continue reading
Why Mobile Search should influence your website navigation and design
According to Google, if current trends continue, over 50% of Australians are expected to have a Smartphone by the end of 2011*. Recent research shows that mobile devices have higher click through rates than desktop devices. Consumers are reacting faster … Continue reading
The power of Google+ Three ways it can help your business
The latest social network to enter the market is Google+, a social networking platform that is set to rival Facebook. Google has invested a lot of time and money into making its latest venture successful. After all, it’s a big … Continue reading
Robots Meta Tag chaos
I have to admit, when I first started working in SEO this type of Meta tag was about as clear as a brick wall. It took me some time to sit down, sift through the information and nut out exactly … Continue reading
